Video translation: Five benefits of using a professional language company
Today, video has become a key medium for communicating, marketing, and entertaining. Accurate and culturally sensitive translations of content can significantly extend
East meets west in AI: how the UK businesses and institutions can learn from China
While the UK is making notable innovations in artificial intelligence, our colleague took a closer look at China’s rapid and deeply embedded AI ecosystem during a recent visit. Beyond a simple AI race, China has cultivated a society where AI awareness permeates daily life. From elementary school curricula introducing AI courses to an 80% adoption […]
Top challenges brands face in localization: Why you shouldn’t wait
Localization isn’t just a translation exercise—it’s a strategic imperative that can either catapult your brand into new markets or leave you struggling to compete. And in today’s global economy, the stakes are high: every misstep in localizing your content or product can cost you market share, customer trust and ultimately revenue. According to Business Wire, […]
From ‘Dragomen’ to AI: The evolution and future of interpretation
Interpretation has always been a critical act throughout human history, and its relevance only increases as the world becomes interconnected today. This article delves into the historical role of interpretation, often overlooked as a service, and comments on its practical value in modern communication. The evolution of interpretation In ancient Egypt, “dragomen,” government officials fluent […]
How to spot an avatar from a real human
This week our Chief Security Officer, David Clarke, shared his expertise on AI and fraud at the annual ACFE Europe Conference. To illustrate the power of our avatar technology, we created a digital twin of David in his conference attire – and the results were astounding. The scarily realistic video prompted an important question: how […]
Language industry trends 2025: What’s next?
The language industry has undergone significant change in recent years, driven by technology and global demand. This year, language professionals, translation providers and businesses need to be on top of the latest trends to stay ahead. Here are six key trends shaping the language landscape this year. Overview 1. The rise of customised AI translation […]
Data labelling: Powering AI for business success
For organisations, properly labelled data isn’t a nice to have – it’s necessary for developing AI solutions that work reliably and consistently across multiple languages and contexts.
What is elearning localization and how do you apply it?
Have you ever struggled through online training that doesn’t relate to your culture or work environment? Well, you’re not alone; most of us have. And this is where the importance of eLearning localization comes in. Browse sections quickly: * What is eLearning localization? * The difference between eLearning translation and eLearning localization * Why is […]
The hidden cost of cheap translation services
The temptation of cheap translation services and affordable translation services can be hard to resist for cost conscious companies. Saving money may seem like a good business decision but going for the cheapest translation can have hidden costs. We explain why choosing the cheapest option can be a costly mistake and why quality should always […]
How to create multilingual video content for global audiences
Video content is a powerful tool for marketing, training, and communication, which is why more and more businesses are creating multilingual video content. According to one recent survey almost 80% of global consumers prefer to buy products with information in their native language. Similarly, 9 in 10 EU internet users also prefer to consume online […]